MANIFESTO
We believe that we must take care of food, and eat healthy, although we do not have to repress ourselves, nor blame ourselves if we feel like a craving.
We believe that preserving traditions is vital to preserve our culture. We believe that in each consumption decision, we decide the world in which we want to live.
We believe that ancestral ingredients such as amaranth must be preserved, since it benefits both our health and our natural and social environment.
Have questions? Well, we have all the answers
01. Why are we called JOOI?
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Inspired by the joy of Mexico, the joy of seeds roasted in the sun, which jump when cooked, seeming to dance with each other. The sun accompanies us at every moment, and our seeds take advantage of every ray of it, from sunrise to sunset.
Our project wakes up and goes to bed with amaranth, trying to make our small contribution to our physical and mental health, and our environment, both environmental and community, taking advantage of every ray of sunshine.
02. Why amaranth?
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Because it is a seed, considered to be a superfood due to its high nutritional value, which was used in pre-hispanic times and fell into disuse. By recovering it, we not only feed ourselves better, but we help disadvantaged communities to do so as well, in addition to giving them sustainable growth options. And it is that all our flour comes from San Miguel, bought according to fair trade, giving back to the community everything that it gives us. San Miguel is an association that since 1983 has been dedicated to producing amaranth products and reverting a large part of its profits to the Huzcazda community.
03. Our Social Impact?
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Our project has a 100% integrative angle: we are committed to physical health (whole amaranth flour, prebiotic fiber )to mental health (excusing guilt, away from remorse) and social health, redistributing the value chain and supporting less favored communities. In addition, we could not do it without taking into account the environment in which we work: we respect the original crops, those that need a lot of sun and little water.
